Another recent project: the identity design for Ouzuri, a line of contemporary variations on zori, traditional Japanese footwear that are worn with kimono.

The project includes logo design, color palette and typographic palette development, the design of printed collateral, positioning strategy and copywriting. I am particularly happy with the tagline that we came up with for Ouzuri: “The Future of Tradition”.

Visit the Ouzuri website here: https://ouzuri.stores.jp/