We created the identity for Upswell, one of America’s most forward-thinking interactive studios back in 2008.

The original identity combined geometric typography with moody halftoned images and isometric elements.

The studio provided an appropriate budget for lavish Pantone inks and were open to a very postpunk approach to their identity.

The identity included logo design, color specs, a typographic palette, business cards, letterhead, and buckslips.