
Plaid
We created a custom version of our popular typeface families Cern and Cern Display for financial technology company Plaid.

We created custom versions of our popular typeface families Cern and Cern Display for financial technology company Plaid.

These custom families are in use for all aspects of the Plaid experience—from their website to their blog to their apps to their assorted APIs.

Plaid is the easiest way for people to connect their financial accounts to an app and we’re happy to be part of that process. Plaid’s adoption of these new custom families piggybacks on the company’s use of another custom type family that we designed that was in use for the past six years. It was exciting to be called back in when they felt it was time for a slight typographic facelift.

From Acorns to Stripe to Venmo, each of these platforms runs on Plaid APIs.

Cern is a family of 40 weights of neutral, yet formally nuanced grotesk typefaces that takes inspiration from Helvetica, Akzidenz Grotesk, Univers and the original metal types from Switzerland, yet has a slightly larger x-height for more pronounced legibility.

Each weight is designed to be highly readable in print and on-screen. The italic variations are true italics, having a single-storied italic a and have been designed for smooth, fluid reading and text-setting. Lovingly spaced and kerned, the Cern family works equally well for text typesetting and for display design work.

You can obtain the retail version of Cern and Cern Display here: http://wordshape.com/font/cern/