Nishihara Bottle Shop is our new business in the neighborhood of Hatagaya within Shibuya ward in Tokyo. We specialize in Japanese-made craft beers, sake, gins, shochu, whisky, and other fine spirits.

We created the identity for the retail space, the exterior signage, the interior design, coordinated the build, and have designed numerous products available in-store. (Note the sling bag that we designed—a messenger-style tube-shaped bag made of neoprene that fits a six pack of 350ml cans and keeps them nice and cold!)

Hatagaya has become a destination for Tokyoites and travelers alike and Nishihara Bottle Shop meshes well with the vibrant neighborhood. We partnered with local legends Freeman Shokudo and Pintology to bring this new venture to life.

We also designed Nishihara All Day IPA, the first of a line of our original craft beers.

We have created a handful of T-shirts.

We also crafted these pint glasses.

And these small scale “bin biru” glasses for drinking bottled beer bearing the “NiBoSho” logo, the abbreviation for Nishihara Bottle Shop in Japanese.

We created a custom entrance rug and copious interior signage.

We’ve got embroidered caps.

We’ve decorated the space with copious conversation-starting ephemera…

… such as these Yanagihara Ryohei Uncle Torys figurines, as well as much more.

We designed all print collateral for NBS.

Nishihara Bottle Shop opened in October of 2026.

We look forward to seeing you—pop on by!

Photos by Chris Gilbert of Ferret