VCFA branding & marketing
Branding, positioning, marketing & identity initiatives for Vermont College of Fine Arts
We’ve been working with Vermont College of Fine Arts for the better part of a decade, refining and redefining VCFA’s visual identity, branding, positioning, public relations materials, and marketing collateral.
Materials include brochures for each of VCFA’s academic programs.
Each is tailored to emphasize the unique qualities of each program.
We’ve designed countless pieces of print collateral.
We’ve also designed innumerable materials for assorted VCFA events.
We’ve created custom branding and positioning platforms for VCFA’s different programs.
All of this is supported by iterative versions of VCFA’s brand guidelines.
The brand guidelines support VCFA’s brand and identity positioning as an institution and its constituent parts.
We have provided clear and consistent direction as to typography, imagery, color, copywriting, and brand integration.
We have also designed a full identity suite for the NASAD and NEASC-accredited college.
The structure of VCFA’s visual identity is predicated on strong typography, distinctive approaches to color, and approachable, inviting photography.
We also provide consulting and design services to VCFA’s Marketing department for the continual development of VCFA’s online presence.