Nestlé Toll House custom type

Ruth's Recipe, a custom display typeface for the originators of the chocolate chip cookie

Ruth’s Recipe is a custom display typeface created for Nestlé Toll House, the brand that is credited with popularizing the chocolate chip cookie. The typeface is based on the handwriting of the cookie’s original creator, chef Ruth Wakefield.

The design of the Ruth’s Recipe font is just one part of a larger initiative to redesign Nestlé Toll House’s visual identity across color, graphics, photography, and type