Logo Archive Akogare

An essay on Japanese logo design.

LogoArchive returns with its fourth collaborative Extra Issue and first bilingual release, documenting the forms of Japanese logo design.

Through the distinctive smaller format of the bound booklet LogoArchive seeks to surprise and delight with each new issue, introducing new collaborators to offer unexpected interpretations of the ubiquitous logo book.

I and Iori Kikuchi wrote a bilingual essay about the history of Japanese graphic design and corporate identity.

Logo Archive Akogare has been reprinted in a new red version. You can obtain a copy here.