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VCFA branding & marketing

Branding, positioning, marketing & identity initiatives for Vermont College of Fine Arts

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We’ve been working with Vermont College of Fine Arts for the better part of a decade, refining and redefining VCFA’s visual identity, branding, positioning, public relations materials, and marketing collateral.

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Materials include brochures for each of VCFA’s academic programs.

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Each is tailored to emphasize the unique qualities of each program.

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We’ve designed countless pieces of print collateral.

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We’ve also designed innumerable materials for assorted VCFA events.

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We’ve created custom branding and positioning platforms for VCFA’s different programs.

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All of this is supported by iterative versions of VCFA’s brand guidelines.

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The brand guidelines support VCFA’s brand and identity positioning as an institution and its constituent parts.

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We have provided clear and consistent direction as to typography, imagery, color, copywriting, and brand integration.

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We have also designed a full identity suite for the NASAD and NEASC-accredited college.

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The structure of VCFA’s visual identity is predicated on strong typography, distinctive approaches to color, and approachable, inviting photography.

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We also provide consulting and design services to VCFA’s Marketing department for the continual development of VCFA’s online presence.

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