Identity update for the Washington County Museum. We drew a custom wordmark for the museum with an increased x-height for higher readability and legibility on-screen and in print. Each character was drawn from scratch, improving on the old logo – a default setting of Robert Slimbach’s Arno Caption. Each capital letter has differentiated shapes, while lowercase characters have been made more readable and friendly. Overall, the logo is slightly heavier, allowing for increased presence across all media.