Rap-Up Magazine 2.0

Starting with issue eleven in the summer of 2008, I created a full redesign of Rap-Up. As the target audience has gotten older and more sophisticated, the magazine underwent a facelift to imbue it with a more demure and cosmopolitan aesthetic. A highly formalized grid was developed for the magazine, as well as new typographic standards. A refined palette was applied, as was a fresh approach to artist photography.
The Winter issue, the second after the redesign, included a tipped-in promotional mini-issue of the magazine that was branded content for TAG Records and TAG bodyspray.