04.28.2011
Somehow, I didn’t catch this when it came out in 2009: the boombox I designed for Rap-Up made a cameo in the Chris Robinson-directed, guinea pig-infested music video for rapper Flo Rida’s “Jump.” The song can be found on Flo’s second album R.O.O.T.S. as well as in the Disney movie G-Force, in which a specially trained squad of guinea pigs is dispatched to stop a diabolical billionaire from taking over the world… nothing like having your hard work surrounded by CGI guinea pigs. Video also features a really awkward 3D model of Nelly Furtado. Bizarre, but Will Arnett is in it, which is usually a good sign…
Teyana Taylor and Akon model the boombox’s two colorways. The red was a special markup unit that only made it into limited release.


