Misruptions/Disruptions: A Japanese graphic design history timeline

KEY

 World events
 Graphic Design events
 Graphic Design publications
 Graphic Design eras
Recurring figures
   1854 Perry forces opening of Japan

1854-1910: Catchup

Period of rapid adoption of Western aesthetics, notably “classical” approaches to graphic design & typography

  
  
  
  
  
  
  
  
  
  
  
  
   1867 Modern Japanese military formed
   1868 Meiji Restoration & acknowledgement of need to catch up with the West
   1869 William Gamble → Nagasaki
   1870 Shōzō Motoki & student Hirano Tomiji form Tsukiji Type Foundry in Tokyo
  
  
  
  
  
   1876 Shueisha Printing Corporation formed (later DaiNippon Printing)
  
  
  
  
  
  
  
  
  
  
  
  
  
Japan Printer / Insatsu Zashi / 印刷雑誌 1890   
  
  
  
   1894 Sino-Japanese War & Annexation of Korea
   1895 Invasion of Taiwan
  
  
  
  
   1900 Toppan Printing formed
Zuan / 図按 1901   
  
  
Kokka / 国家 1904   
   1905 Russo-Japanese War
  
  
   1908 Sugiura Hisui begins designing for Mitsukoshi
   1909 Mitsukoshi Department Store Commercial Art Department formed, led by Sugiura Hisui
   1910 Futurist Manifesto published and translated into Japanese

1910-1941: Left & Right

Adoption of Western Avant Garde aesthetics in Graphic Design & Typography, coinciding with Left-leaning experimentation & increased state suppression of the Left

  
   1912 Takashimaya Department Store Commercial Art Department formed
  
   1914 World War 1
  
  
  
  
Mokkou to Soushoku / 木工と装飾 1919   
  
   1921 Sugiura Hisui becomes lecturer at Nihon Bijutsu Gakko (Japan School of Art) Japanese Futurist Manifesto published
   1922 Akadama Port Wine poster by Kataoka Toshiro and Inoue Makoda
   1923 Great Kanto Earthquake Earthquake “porn” and Leftist/ethnic Korean asassinations graphically ‘covered up’ by all major newspapers Yamana Ayao joins Platon-sha Tsukiji Type Foundry ceases operation post-temblor
Mavo 1924   
Shin Kenchiku / New Architecture / 新建築 1925   
Koukokukai / 広告界 / Advertising World Commercial Art / コマーシャルアート 1926   
Affiches / アフィッシュ Teikoku Kougei / 帝国工芸 1927    1927 Sugiura Hisui designs poster announcing the opening of the Ginza Line - Japan’s first subway line
Gendai Shougyou Bijutsu Zenshu / 商業美術全集 1928    1928 Yamana Ayao leaves Platon-sha, joins Shiseido
Kougei Shidou / 工芸指導 1929    1929 Sugiura Hisui becomes design department chief of Imperial School of Fine Arts (present Musashino Art University)
   1930 “Omoshirogara” patterns rise in popularity
Kenchiku Kougei I SEE ALL / 建築工芸アイ・シー・オール Shougyou Bijutsu Shimbun / 商業美術新聞 Kougei / 工芸 Katachi / 形 Koukoku / 広告 1931    1931 Invasion of Manchuria
Insatsu Bijutsu / 印刷美術 Kougei News / 工芸ニュース 1932   
Shouwadou Geppou / 昭和堂月報 1933    1933 Nippon Kobo, publisher of NIPPON formed by Natori Yōnosuke, Hara Hiromu, Kimura Ihei, Ina Nobuo
NIPPON 1934    1934 Anti-painter, illustrator, and occasional designer Yumeji Takehisa dies
Insatsu to Koukoku / 印刷と広告 Shosou / 書窓 1935    1935 多摩帝国美術学校, Tama Teikoku Bijutsu Gakkō formed (later Tama Art University) with graphic designer Sugiura Hisui as co-founder
DESEGNO 1936    1936 Takashi Kono joins Nippon Kobo, publisher of NIPPON
Press Art / プレスアルト Shougyou Kougei / 商業工芸 1937   
   1938 Yusaku Kamekura joins Nippon Kobo
Geijutsu to Bijutsu / 芸術と美術 Houdou Bijutsu / 報道美術 Gendai Kenchiku / 現代建築 1939    1939 Hayakawa Yoshio joins Mitsukoshi department store advertising department
   1940 Hara Hiromu designs 1940 Olympiad identity
   1941 World War 2 Yamana Ayaoinvolved in creating graphic design ephemera for war effort Hara Hiromu designs FRONT from 1941—1945

1941-1945: Wartime

Erasure of foreign elements from Japanese signage and graphic design, return to vertical (tategaki) orthography, suppression of Avant Garde

  
Kougei Shidou / 工芸指導 1943   
  
Kenchiku Zasshi / 建築雑誌 Kougei Gakkaishi / 工芸学会誌 1945    1945 Women gain right to vote in post-War restructuring

1945-1955: Reformation

Modern advertising design a la the USA is rapidly developed along with the reappearance of vertically integrated zaibatsu corporations

Kenchiku Bunka / 建築文化 Kindai Kenchiku / 近代建築 Dentsu Hou / 電通報 Seikatsu to Jyuukyo / 生活と住居 Kougei News / 工芸ニュース 1946   
  
PLAN Hakuhoudou Geppou / 博報堂月報 1948    1948 Hayakawa Yoshio joins Kintetsu Department Store’s advertising department
NAUM Ishou / 意匠 Press Art / プレスアルト restarts New Koukokukai / New 広告界 1949   
Kokusai Kenshiku 国際建築 1950   
   1951 Formation of Japan Advertising Artists Club
Koukoku Bijutsu / 広告美術 1952    1952 Raymond Loewy designs Peace cigarette packaging/identity and publicizes his fee. Graphic designers’ social value and economic value increase dramatically afterward A Club meetings held in Osaka by Kimura Tsunehisa, Nagai Kazumasa, Tanaka Ikko, and Katayama Toshihiro Tokyo Ad and Art Directors Club forms
Idea / アイデア Shouten Kenchiku / 商店建築 Shogyo Design Zenshu / The World's Commercial Art / 松魚デザイン全種 1953   
   1954 Awazu Kiyoshi begins work designing posters at Dokuritsu Eiga Company
Interior / インテリア Color Design / カラーデザイン Living Design / リビングデザイン 1955    1955 Graphic ‘55, Japan’s first exhibition of Graphic Design with Kamekura Yusaku, Hayakawa Yoshio, Hara Hiromu, Ito Kenji, Kono Takashi, Yamashiro Ryuichi, Ohashi Tadashi, (and Paul Rand) Sugiura Kohei begins freelance design career

1955-1965: Flatland

Graphic design dominated by aesthetics of extreme foreshortening and simplification of graphic themes and messages

Advertising / アドバタイジング 1956    1956 Nakajo Masayoshi joins Shiseido publicity department
Kikan Living Design / 季刊リビングデザイン Industrial Design / インダストリアルデザイン Package / パッケージ 1957   
JIDA News / JIDA ニュース 1958   
Graphic Design / グラフィックデザイン Design / デザイン 1959    1959 Wada Makoto joins Light Publicity Nippon Design Center founded by Kamekura Yusaku and Hiromu Hara
Koukoku / 広告 Design Techou / デザイン手帳 Interior / インテリア 1960    1960 World Design Conference (WoDeCo) is held in Tokyo, led by Kiyoshi Awazu Max Huber marries Aoi Kono—daughter of Takashi Kono, sealing the alliance between Swiss High Modernism and Japanese Modernism
  
Kikan Print / 季刊プリント 1962    1962 Natori Yōnosuke dies Tokyo Ad and Art Directors Club becomes Tokyo Art Directors Club
Japan Interior Design / ジャパンインテリアデザイン 1963    1963 Ikko Tanaka Design Studio established
SD Design Hihyou (Design Review) / デザイン批評 1964    1964 Yusaku Kamekura designs Tokyo Olympic identity Asaba Katsumi joins Light Publicity Tokyo Illustrators Club founded Studio Ilfil founded by Harada Tsunao, Yokoo Tadanori, and Uno Akira
   1965 Sugiura Hisui dies Persona exhibition: Awazu Kiyoshi, Fukuda Shigeo, Hosoya Gan, Katayama Toshihiro, Katsui Mitsuo, Kimura Tsunehisa, Nagai Kazumasa, Tanaka Ikko, Uno Akira, Wada Makoto, Yokoo Tadanori, Yusaku Kamekura Foreigners: Paul Davis, Louis Dorfsman, Karl Gerstner, & Jan Lenica

1965-1972: Posters

Increased importance of illustration and an authored aesthetic (at least on the surface—few working designers were truly affected, yet many posters were sold by a select few)

   1966 Yokoo Tadanori’s work disrupts conventional timeframe of Modernism / PostModernism;
Design Journal / デザインジャーナル 1967   
JLDA Toshi Juutaku / 都市住宅 1968    1968 Kouga Hirano begins designing for the Black Tent Theater
   1969 K2 founded by Nagatomo Keisuke and Kuroda Seitaro
   1970 JAAC judging attacked by student protestors, physically assaulting judges, claiming that nepotism and favoritism are rampant within the club; Eiko Ishioka Design founded by Ishioka Eiko

1970-1970: End of domestic poster exhibitions

Dissolution of JAAC created a lack of domestic poster exhibitions and initiated Japanese designers instead sending posters to exhibitions in Eastern Europe, notably The Czech Republic and Poland

a+u Design & Industry 1971   
ED/Environment Design Shougyou Kuukan / 商業空間 1972   

1972-1987: Pre-digital seamlessness

Digital technology preceded by the perfection afforded by phototype and airbrush

Kikan Typography / 季刊タイポグラフィ Kikan Design / 季刊デザイン Car Styling 1973    1973 Nakagaki Nobuo starts Nakagaki Design Office
Kikan nob / 季刊 nob 1974   
Design AGE Design News 1975   
   1976 Toda Design Office founded by Toda Seiju Agi Yuzuri begins designing Rock Magazine
Industrial Design / インダストリアルデザイン Process: Architecture Illustration / イラストレーション 1977   
Visual Message 1978    1978 JAGDA (Japan Graphic Designers Association) founded by Yusaku Kamekura Satoru Miyata Design Office founded (now renamed to Draft) Beans Inc. founded by Inoue Tsuguya
E+D+P (Editorial, Design, Print) 1979    1979 Art & design critic Takiguchi Shuzo dies Harata HeiQuiti designs WX-Ray & Heaven
Typographics ti GA Document 1980    1980 Yamana Ayao dies Kurata Seiji’s The Bosozoqu published, precluding grunge anarchic typographic tendencies by a half-decade and three years too late for punk Helmut Schmid’s design for Pocari Sweat distributed nationally

1980-1991: The Vague Years

Allusion, metaphor, and general symbolism as unifying, yet semiologically elusive themes in the Pre-, Mid-, and Post-Bubble consumer universe of signs and images

AXIS 1981   
R 1982    1982 Hara Kenya works at Eiko Ishioka Design Saito Makoto leaves Nippon Design Center
Tategumi Yokogumi / たて組ヨコ組 ZOA AD 1983   
Design no Genba (Designers' Workshop) / デザインの現場 Design Scene 1984   
Portfolio FP 1985    1985 Publishing company Ushiwakamaru initiated by Matsuda Yukimasa Nobuta Tomio dies
   1986 Hara Hiromu dies
Nikkei Design / 日経デザイン 1987    1987 Hirano Kotaro Design Laboratory founded
  
Creation / クリエイション 1989   
   1990 Studio Compasso founded by Kikutake Yuki Saru Brunei founded by Matsumoto Gento
   1991 Niijima Minoru “New Japanese Graphics” exhibition

1991-2002: Surface

Grunge/techno/3D amorphousness and ambient atmosphere as overriding themes, backed up by innovative printing techniques

  
   1993 Ariyama Tatsuya Design starts Hayasaki Osamu dies

1993-2014: Yurunatchu Modernism / Soft-focus Modernism

Emphasis upon organic-seeming aesthetics in commercial graphic design

   1994 NDC Graphics founded by Nippon Design Center and Nakagawa Kenzo
MdN 1995    1995 Nakajima Design founded by Nakajima Hideki
Gasbook +81 DesignPlex / デザインプレックス 1996    1996 Akiyama Shin starts schtücco inc Murakoshi Jo dies
   1997 Kamekura Yusaku dies Yamashiro Ryuichi dies
   1998 Ohashi Tadashi dies
Agosto Design Graphix / アゴスト デザイングラフィックス 1999    1999 Kono Takashi dies
  
Neut SAL d/SIGN 2001    2001 Ito Kenji dies Hattori Kazunari starts own studio Orui Makoto art directs Purple Magazine
Vignette 2002    2002 Hara Kenya becomes art director of MUJI Tanaka Ikko dies

2002-2014: Retrograde aesthetics

A return to ‘hard’ Modernist aesthetics, fringed with flirtation with graphic authorship, and a new interest in Graphic Design History and pre-PostModern styling

   2003 Ohtake Shinro issue of Idea released DaiNippon Printing stops production of metal type
  
   2005 IDEA NO. 310 : Typography in Japan 1995-2005 - first publication to specify typefaces used in featured projects
   2006 Uematsu Kuniomi dies
   2007 Tachibana Fumio founds Kyutai / Sphere
   2008 MeMe Design School started by Nakagaki Nobuo Kimura Tsunehisa dies Noda Nagi dies
   2009 Hayakawa Yoshio dies
Idea shifts editorial focus to Japanese design past & present 2010    2010 schtücco inc. closes
   2011 Akiyama Shin founds edition nord “The Work of Shirai Yoshihisa” exhibition

2011-2014: Zine Boom

Mass interest in self-publishing

   2012 Ishioka Eiko dies Bunpei Yorifuji rises to prominence
Typography 2013    2013 Ohara Daijiro gains popularity