Identity, pattern, and print design for San Francisco-based bag and accessory company Joshu + Vela. I branded this boutique company from its inception, creating the identity system, typographic standards, and all advertising. Joshu + Vela make beautiful bags crafted from leather and canvas using all-natural indigo and mango dyeing, custom metal parts, and premium zippers. I designed a series of patterns which are printed on all bag interiors of their extensive bag line using a mix of screenprinting and dye resist treatments. Other Joshu + Vela projects include designing assorted linesheets, lookbooks, business cards, letterhead, envelopes, notepaper, and assorted promotional materials.