Idea Magazine #330

Lengthy essay about the film Beautiful Losers for Idea Magazine that explains the cultural context and ramifications of this group of artists’ work.


Beautiful Losers is an American documentary directed by Aaron Rose and Joshua Leonard. The film primarily focuses on the group of artists, designers, and directors whose work was exhibited at Rose’s former gallery, Alleged, which existed from 1992 to 2002 in New York City. They were a loose-knit group of similarly-aged peers whose interests in skateboarding, punk, graffiti, hip-hop and an overriding collective interest in D.I.Y. artistic pursuits, both fine and commercial, brought them together. Alleged Gallery played an important part in hybridizing the two approaches: fine art and graffiti being introduced to global audiences and graphic design being introduced in a gallery context.”