Nike “Train To Win”

Product line book and DVD for Nike’s Asia Pacific region. Using a mix of stocks and printing processes, I worked with long time collaborator Joshua Berger of Plazm to design this book emphasizing today’s training results tomorrow. Mixing stellar product shots, action photography of Nike professional athletes, forceful typography, and subtle lighting effects, this book is a great overview of Nike’s 2008 line of workout wear. The book mixes high-gloss and uncoated stocks, coated and uncoated printing, spot varnishes, foil stamping, custom die cutting, and French-fold binding.